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5. Direct Marketing and Sales

5. Direct Marketing and Sales

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Is this briefing right for you?

This briefing is for people who want to start selling online, or who want to improve their online sales.

Whatever you are selling – vintage clothes, boutique holidays, artisan foods – this course is for you

Selling online sounds complicated. You need a database of things to sell and a way of taking payments.

But the good news is, you don’t have to build this from scratch. There are lots of applications (apps) you can simply bolt-on to your website to turn it into a shop.

That’s the easy bit. The hard bit is persuading people to buy what you are selling.

This briefing will help you.

Practical help

We have designed all our briefings specifically for small business owners. People like you who want to take their business online but who don’t have large amounts of time or money to invest.

What will you learn?

  • How to set up up an online shop: licences; designing and building your store; taking online payments; using a third party platform like Amazon
  • How to persuade people to buy from you: writing website copy that sells; running email and messaging campaigns.
  • Compliance with privacy rules and the general data protection regulation (GDPR). How to follow the distance selling regulations.

        *Please note, this programme is exclusively for businesses located in East Suffolk. If your business is not located in East Suffolk, please contact us on 01284 760206 or email to see how we can help you.

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