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Norwich City Council Business Support Programme: Introduction to Google Ads

Norwich City Council Business Support Programme: Introduction to Google Ads

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Is this briefing right for you?

These bite-sized sessions are available to participants in the Norwich City Council Business Support Programme and are designed to help businesses to improve their digital presence.

There’s little point having a first-rate website if no one is visiting it. No matter how much effort you spend on Search Engine Optimisation (SEO) and free social media, sometimes you might want to invest in advertising.

Spending money is easy. Spending it wisely isn’t.

So it’s vital to understand what’s likely to work for your business, and what won’t. And, just as importantly, you need to measure the results of any advertising that you buy.

One of the places where you might consider spending money is Google Ads. We can’t cover everything about this sophisticated advertising platform in a single briefing. But we will help you get started.

    Practical help

    We have designed all our briefings specifically for small business owners like you who want to take their business online but who don’t have large amounts of time or money to invest. We’ll use clear, simple language and offer practical guidance without any hype. You won’t need any special technology or digital skills and experience to benefit from the session.

    What will you learn?

    • Why people use Google and the different types of Google Ads. 
    • What you can do to prepare your website so it works together with Google Ads.
    • The important things to consider when conducting keyword research.
    • How to set up your first Google Ads campaign using text ads.

            *Please note, this programme is exclusively for businesses located within the Norwich City Council area. If your business is not located in the Norwich City Council area, please email bookings@menta.org.uk to see how we can help you.

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