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6. Paying for Advertising

6. Paying for Advertising

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Is this briefing right for you?

There’s little point having a first-rate website if no one is visiting it. No matter how much effort you spend on SEO and free social media, sometimes you might want to invest in advertising.

Spending money is easy. Spending it wisely isn’t.

So it’s vital to understand what’s likely to work for your business, and what won’t. And, just as importantly, you need to measure the results of any advertising that you buy.

One of the best places to invest is Google Ads. We can’t cover everything about this sophisticated advertising platform in a single briefing. But we will help you get started.

    Practical help

    We have designed all our briefings specifically for small business owners. People like you who want to take their business online but who don’t have large amounts of time or money to invest.

    What will you learn?

    • How to set up a Google Ads account. How to build a campaign, complete with adverts, and what keywords to bid on.
    • How your adverts and your website need to fit together. The importance of using customised landing pages
    • How to comply with the rules that apply to advertising online.

            *Please note, this programme is exclusively for businesses located in East Suffolk. If your business is not located in East Suffolk, please contact us on 01284 760206 or email heretohelp@menta.org.uk to see how we can help you.

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